Bespoke Branding: How Custom Beer Boosts Awareness for Local Businesses

Bespoke Branding: How Custom Beer Boosts Awareness for Local Businesses

Bespoke Beer: How Pitkin and Ruddock Elevated Their Corporate Gifting

For many businesses, the annual search for the perfect corporate gift often leads to standard, off-the-shelf options such as wine or chocolates. While traditional, these choices can lack the personal touch required to truly stand out, show a client they are valued and be memorable.

Local refrigeration and air conditioning experts Pitkin and Ruddock recently decided to take a different approach by partnering with Humber Doucy Brewing to create their very own branded beer.

A Distinctive Local Partnership

The journey began when Damian, the Managing Director of Pitkin and Ruddock, met Alan at a local networking event. As a company that values supporting local businesses, the concept of a bespoke beer caught his attention as a unique and personal alternative to traditional gifts. Damian noted that the idea “stood out as it felt unique and personal,” providing a “memorable” way to represent the firm.

Pitkin and Ruddock found the process of creating a custom product straightforward. By moving away from standard items like wine, they were able to offer a branded gift specifically for their company rather than a “standard off-the-shelf gift”. The business has since used this distinctive, high-quality product as a “thank you” to customers during the festive period.

According to the team at Pitkin and Ruddock, “it’s refreshing to work with a local company”. They found that the final product “reflected our business well” and proved to be an effective tool for brand awareness and customer relations. Consequently, they would highly recommend the service to others, describing it as a “distinctive and high-quality product”

The Bespoke Process: Your Brand on a Bottle

Humber Doucy Brewing makes it simple for businesses to create a product that is entirely their own. The process begins with a consultation to select the right beer style from our award-winning range, ensuring the flavour profile aligns with your brand’s identity. From there, our team assists with the design of a bespoke label, incorporating your company logo, brand colours, and specific messaging. This service is designed to be accessible for businesses of all sizes, offering high-quality, professional-grade bottling and labelling. Whether for a one-off corporate event, a seasonal gift, or an ongoing brand promotion, our bespoke beer service offers a tangible, enjoyable way to stay top of mind with your clients and partners.

If you are interested in following the example of Pitkin and Ruddock by creating your own bespoke beer to enhance your brand awareness and customer relations, please visit our website to explore our custom brewing services. We look forward to welcoming you to the taproom or helping you launch your own distinctive corporate product.



Corporate Networking at Finbows Yard

Building strong business relationships goes beyond gifting. Humber Doucy offers a range of B2B opportunities to help companies connect with clients and colleagues in a relaxed, local setting at Finbows Yard in Bacton.

Monthly Quiz Nights. Friendly competition is an excellent way to foster team spirit or entertain clients. Our monthly quiz nights are held on the third Thursday of every month at Finbows Tap.

Upcoming Dates: 19 March and 23 April.

Teams: Bring a group of between two and six people.

Entry: Just £2 per person, with cash prizes for the first- and second-placed teams.


Monthly Yard Nights For a more informal gathering, our monthly Yard Nights provide the perfect opportunity for an end-of-week wind-down. These events are held on the last Friday of each month.

Next Event: Friday 24 April from 5 pm to 9 pm.

Food and Drink: Enjoy a relaxing drink with food available to purchase. In April, we will be serving fresh pizza for on-site or takeaway.

Entry: Admission is free for all guests.


Next Steps

To get involved with everything happening at the brewery, we invite you to join us at Finbows Yard in Bacton. Whether you are looking to enter a team of two to six people into our monthly quiz night for a chance at a cash prize or wish to wind down with colleagues and fresh pizza at our free-to-attend Yard Night, our events provide the ideal setting to connect with the local community.

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